The FDA is going after some of the health and especially cholesterol-related claims that Cheerios puts on their cereal boxes. According to the Feds, the claims would force Cheerios to essentially be viewed as a drug by the FDA and in turn be required to go through the associated tests to prove the assertions.
Cheerios definitely pushes the limit. Today, their homepage is touting the notion that you can reduce your cholesterol by 10% in a month with their cereal.
Why don’t they just keep the marketing honest and simple? Here’s my suggested replacement tagline that I’m pretty sure no would would contest.
Cheerios. If you can’t control your toddler, our product can.
