About 30% of Americans suffer from at least occasional insomnia. We order up a whopping 50 million sleep-related prescriptions a year and spend a cool $600 million more on over the counter meds.
It turns out that one treatment (aside from a rubber mallet to the noggin) is helping the folks who still can’t sleep: Web Therapy.
Compared with face-to-face counseling or medical treatments, online therapies are typically simpler and less expensive. Major health insurers like Blue Cross and Aetna even offer Web-based anti-insomnia programs for free (you can check out the retail versions at cbtforinsomnia.com or myselfhelp.com for as little as $20). And there’s growing evidence that online therapy really works: in the new Sleep study, 81% of participants who completed a five-week, online program for insomnia reported improvement in sleep.
Man, if I new I could make twenty bucks a pop by putting you to sleep, I wouldn’t have made this blog so wildly pithy, entertaining and stimulating. Hello? You there? Is this thing on?
