Even though every stitch of evidence leads us to the conclusion that we are, as a nation, wildly fatter than we were a decade ago, people’s self-perception does not necessarily reflect that fact.
Why?
One reason could be that many clothing manufacturers have been changing the scale of their sizing systems. You may have grown from a size 10 to a size 14. But thanks to this shifting scale, you’re still wearing a product labeled as a 10.
Gotta love the new math.
