Some recent research suggests that people’s behavior can be influenced by pure, clean odors.
In two separate experiments, researchers were able to influence participants’ behavior by exposing them to “cleanliness” in the form of a common cleaning agent’s odor — in this case, citrus-scented Windex. It turned out that people who sat in a room spritzed with Windex were more likely to act fairly and charitably than those sniffing unscented air.
Something about behavior-altering sniffs makes me miss the eighties.
